To promote the role of the Spanish audiovisual industry in the area, ICEX España Exportación e Inversiones is organizing the first Spanish participation in the Dubai International Content Market (DICM) with a Spanish Pavilion. The event will be physically held at the Jumeirah Beach Hotel Conference Centre on November 24-25, 2021.
Now in its fourth edition, the Dubai International Content Market offers an ideal opportunity to position the Spanish product in the territory. With more than 50 exhibitors, in its most recent on-site edition the market gathered around 600 buyers, who were executives from the main television channels and digital platforms from more than 30 countries. Audiovisual From Spain, as the umbrella brand of the sector, will host companies such as Onza Distribución, Mediapro and Wild Stories.
"Increasingly, the MENA territory is becoming a key market for us. Thanks to the international success of Spanish shows around the world, clients in this region are showing greater interest in including our content in their programming or on their platforms. It is a growing region where there are some countries with great purchasing power, and at the same time great interest in the productions we have in our catalog," said Carlos Garde, General Manager of Onza Distribución.
"So far, our most important sale in MENA has been the series 'Jungle Planet' to Qatar's Al Jazeera TV, a leader in the Arab world. The rest of the sales in the area are part of global or regional agreements with outside television operators, not national or regional television stations in the territory," commented Pablo Alemán, Managing Director & Head of International Sales at Wild Stories.