Mipcom 2022: Banijay to have a new Eco-Friendly Stand

Banijay recently introduced its new eco-friendly stand in time for this year's Mipcom, where the company will showcase its efforts to expand following a three-year hiatus.“It has been three years since Banijay has exhibited at MIPCOM and our first major market since the acquisition of Endemol Shine, so we felt it important to present ourselves in a very prominent way," Cathy Payne, CEO of Banijay Rights, said.

Created by Romain Larue from Orati and designed by architect Nicola Spinetto, the build uses Cross Laminated Timber - an innovative technology that stands out for its strength, versatility and sustainability. The construction will leverage the look of the central patio area and terraces and will be home to Banijay’s 250+ MIPCOM team; with the sales division on hand to offer stand-out titles to clients from a catalogue of more than 130,000 hours.“This ground-breaking, eco-friendly project truly represents Banijay’s commitment to sustainability, re-enforcing our mission to reduce our carbon footprint and overall impact on the environment," Payne said.

All panels have been flat-packed with a minimum of trucks required to transport the construction. To complement the eco-theme, the stand will feature many plants sourced from a local nursery, the programme catalogues and merchandise for clients are recyclable, and post-market, the stand will be stored less than 50km from Cannes. “It’s the perfect engine room for our supersized team who will arrive at MIPCOM 2022 as one of the world’s biggest producers and distributors of TV content.”

At Mipcom, Banijay will unveil a variety of titles for its Fall-time slate including format highlights "Starstruck," "Blow Up," "Love Triangle, "Le Plus Grand Karaoké de France" and "MasterChef: Young Talent" and Banijay Rights-fronted premium scripted titles: Marie Antoinette, Rogue Heroes, Bali 2002, Serial Lover, and third-party dramas Stonehouse and Riches. The Autumn highlights complement the 130,000 hours of globally renowned, stand-out IP within Banijay’s expansive travelling catalogue. Located at C.20 in a prime location in front of Cannes’ famous Palais des Festivals, the two-floor structure - a responsibly built, re-usable and unique construction made of wood – comprises more than 500m2 of floor space complete with meeting rooms, reception area, multiple terraces and hospitality areas.