20 ENE 2021

NATPE 2021: ONZA DISTRIBUTION TO LAUNCH HIT GAMESHOW "THE CELEB CHALLENGE"

The show premiered last Friday in Spain, and lead the ratings with an audience share of 22.4% and almost 3.4 million viewers, 41% greater than the channel’s average during the day. It was the second-best debut of the 2019/20 season after ‘Mask Singer’.

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“El Desafío”

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Onza Distribution has closed a deal with 7 y Acción for the international sales rights to "The Celeb Challenge", the successful gameshow that stormed the audience ratings last Friday. The program takes the challenges Pilar Rubio faces on El Hormiguero and converts them into a competitive and entertaining format. Onza Distribution will present the format at the current edition of NATPE Miami. “'The Celeb Challenge' is a show with high-value production and spectacular universal content that attracts all audiences. The first audience stats have further proven the success of the format. We’re sure that the production is easily adaptable for television anywhere in the world and that this is the type of show channels are looking for,” Carlos Garde, Director of Onza Distribution, stated.

Every week, the eight celebrities that form part of the adventure will face challenges that will put their physical and mental limits to the test. Each program will have a winner who will donate 6,000 euros to a charity, and a grand prize of 30,000 euros and a car will go to the season’s champion. The show is recorded on a 1000 m2 television set. "The Celeb Challenge" debuted last Friday on primetime and became the undisputed rating leader with a 22.4% audience share and almost 3.4 million viewers. It was the leader in almost every category, enjoying its best numbers among women (24.1%), in the 25 to 44 age range (23.6%), and the middle class (23.1%). In addition, the program’s share remained at over 20% throughout the broadcast, peaking at over 28%.

This production is yet another success story from ‘7 y acción’, Jorge Salvador and Pablo Motos’ production company, which is the undisputed leader in daily entertainment on Spanish television. Their star show, “El Hormiguero”, which celebrates 15 years on air this year, boasts leadership in terms of popularity and ratings that reaffirms itself on a daily basis during its Monday to Thursday broadcasts.