During another edition of the NATPE V-Fronts event, Eccho Rights, one of the world's leading independent distributors of drama series, presented a look at their latest line up of titles from around the world, insights into their global successes, and an exclusive first glance at “Chrysalis,” the upcoming series from hit makers OGM Pictures in Turkey.
“Right now, we have no less than 15 new series on air. We have six series from Turkey, four from the Nordics, and a strong line-up of Korean drama from CJ ENM,” commented Fredrik af Malmborg, Managing Director of Eccho Rights. “I believe our industry is in some time of crossroad at the moment. We see more and more clients trying dramas from new countries, one of our specialities. That is a trend that we have been seeing for some time. A new drama can come from any country,” he added.
Handan Özkubat, Director of Turkish Drama at Eccho Rights, then presented “Chrysalis,” the company’s the company's new biggest bet. “Chrysalis” is the story of Nalan, a young woman full of hope, seeking happiness and love in a world that confronts her with difficulties at every turn. Despite these many obstacles, Nalan remains determined to blossom as she grows in her career, her romantic life, and into adulthood. Burcu Biricik, the star of the series, was exclusively interviewed to talk about this story.
Regarding the Nordics, Nicola Söderlund, Managing Partner at Eccho Rights, assured over the last years the company has developed its business and now is probably the biggest distributor in the region. “We have added more than 200 hundred hours of premium Nordic drama, and that makes us definitely the fastest-growing distributor in the territory,” he said.
Lastly, Deborah Youn, Head of Asia Business at Eccho Rights, talked about Korean drama, a genre the company has paid particular attention to since CJ ENM, one of Asia's leading entertainment and merchandising companies, acquired a majority stake in Eccho Rights in 2018.
Youn explained why K-drama is so popular right now and discussed its global potential. “Korea drama has four distinct characteristics: it is a limited format, which is easy to schedule; it is modest and optimistic; it has a visual flamboyance; and usually talks about different classes,” she described.
We see more and more clients trying dramas from new countries, one of our specialities” Fredrik af Malmborg Managing Director of Eccho Rights