Shooting in Spain, the ICEX-Invest in Spain brand to promote the attraction of foreign filming and investment in the media sector to Spain, is facing the last quarter of the year with an intense work schedule that includes attending and organising activities in almost a dozen markets and festivals around the world, where it will continue to promote the Spanish audiovisual sector and establish contact with potential investors. After attending the Toronto and San Sebastian International Film Festivals last month, with the participation of ICEX-Invest in Spain representatives in various presentations and panels, Shooting in Spain will also be present at Iberseries & Platino Industria (Madrid, October 1 to 4). During the event, in addition to participating in the Financing Breakfast held during the US Day, which seeks to promote networking with US financial funds, the new Foreign Project Management Director at ICEX-Invest in Spain, Vanesa Álvarez, will take part in a specific panel on tax incentives organised by FIPCA (Ibero-American Federation of Film and Audiovisual Producers).
At the end of this month, the Shooting in Spain team will attend MIPCOM (Cannes, October 21 to 24), the world's largest market dedicated to television content, to complement the extensive programme of activities that will celebrate Spain as Country of Honour at this year's edition. Among the main initiatives of ICEX-Invest in Spain, three daily sessions have been organised for international producers and commissioners to provide first-hand information about the Spain Audiovisual Bureau, the one-stop shop for all enquiries from foreign companies interested in filming or opening their headquarters in Spain.
Furthermore, it will co-organise in collaboration with Audiovisual from Spain the panel “Spain: Igniting Global Hits - The Ultimate Audiovisual Hub” (October 22 at 9:45am in the Producers' Hub) which will mainly address aspects of financing and tax incentives through the production models of two upcoming international dramas: “Weiss & Morales,” a Spanish-German co-production, with the participation of Nina Hernández, head of content of Portocabo, and a spokesperson from ZDF Studios; and the French series “Zorro,” with the participation of Marc Dujardin, producer of Le Collectif 64, and Mike Villanueva, representative of the Castilla-La Mancha Film Commission. The latter, co-produced by France Télévisions and Paramount+, premiered on September 6 in France, Italy and the United Kingdom, and is an outstanding example of international filming in Spain. This double case study will be moderated by Nekesa Mumbi Moody, co-editor-in-chief of The Hollywood Reporter.
Elisa García Grande, executive director of ICEX-Invest in Spain, will share a discussion panel with international executives to talk about Financing and Co-production in the talks organised during MIPCOM by the British media and podcast TellyCast, and will attend various small-group encounters with the international media gathered in Cannes.
OPENING OF ANTENNAS TO SUPPORT THE SECTOR IN THE U.S. AND ASIA
In recent months, ICEX-Invest in Spain has set up support antennas in Los Angeles and Singapore to carry out various research and consultancy tasks and to improve the positioning of Spanish companies and talent in the United States and Asia, priority markets for the internationalisation of the Spanish audiovisual industry.
As part of its mission, the Singapore antenna is already coordinating Shooting in Spain's participation in the Busan International Film Festival (October 2 to 11), a Korean event which it is attending for the first time to explain why Spain can be a strategic partner for Korean producers, as well as Gamescom Asia (Singapore, October 17 to 20), the satellite event for Southeast Asia organised by the renowned video game fair Gamescom.
On the other hand, the Los Angeles antenna is preparing an exclusive networking event prior to LocationEXPO (Las Vegas, November 5 to 10). Entitled “Spain in Hollywood,” the meeting, which will feature the flavour of Spanish gastronomy and wines, will bring together senior executives from American majors and studios with Spanish producers from the main service and post-production companies. The evening, scheduled for the afternoon of 4 November, will be hosted by the Consul of Spain in Los Angeles and the Economic and Commercial Counsellor of Spain in Los Angeles.
LAUNCH OF THE WHO IS WHO SHOOTING IN SPAIN GUIDE 2025-2026
Just before the end of the year, Shooting in Spain will travel to the UK to once again attend Focus (London, December 10 to 11), the forum par excellence for the international production services community. On the eve of the event, ICEX-Invest in Spain will organise a Shooting in Spain networking activity in London, which will bring together Spanish service production companies and foreign producers interested in filming in Spain.
The London event will also host the launch of the new edition of the Who is Who Shooting in Spain 2025-2026 Guide, the long-awaited update of this directory that brings together Spanish companies specialising in providing services for international shoots. Shooting in Spain will also have a stand in the Focus exhibition space, where its team will provide information on opportunities to produce and set up in Spain and on the Spain Audiovisual Bureau as a one-stop shop for channelling all enquiries about the Spanish media industry.
Q4 2024: NEW CAMPAIGN UNDER THE CLAIM ‘MAKING IT EASY FOR YOU’
Underpinning the visual development that will accompany all Shooting in Spain activities during this fourth quarter, the promotional brand will be accompanied by two new artworks that highlight the essence of the claim used throughout this year, “Making it easy for you.” The first of these uses the metaphor of a lighthouse that illuminates and facilitates the way in the dark, using a night photograph of the Formentor lighthouse (in Mallorca); while the second reproduces the aesthetics of the credits of a film to highlight some of the international productions, both series and feature films, which have been shot in Spain in recent years.
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