The main TV trends were the focus on the third day of MIA Market where Europeans broadcasters analyzed the current competition landscape alongside European producers and in other panel, producers, networks, Studios and International Distributors talked about the importance of control the IPs and create original contents.
In the panel European Producers Club – How to compete with OTTs when you’re not an OTT – What do the others players want? Marcus Ammon, Senior Vice President Original Production, Sky Germany, Thomas Triboit – Head of the TV Series Department, Orange Studio (France), José Skaf – Senior Original Content Manager SEA, Turner (Spain), Carlo Cresto Dina – Producer, Tempesta Film (Italy/UK) explained how the local broadcasters or the local platforms can exist in a market overtaken by big players such as Netflix, Amazon or Disney.
All the panelist were agree that create original content, control the IP and work together, broadcasters and producers, are the most important things to survive in the disruptive landscape. Also the producers asked to the broadcasters to share all the data available when they start a coproduction and they suggested working with honesty from the beginning.
On the other hand, in the panel Content is King, Sean Furst – Co-President, TV & Film, Skybound Entertainment; Nina Lederman – EVP, Global Scripted Development and Programming, Sony Pictures Television; Nancy Cotton – Executive Vice President, Head of Scripted Programming, EPIX; Mike Wald – EVP, Television Distribution & Content Strategy, Sony Pictures Television; Ted Miller – Partner, CAA; Andrea Scrosati – Group COO, Fremantle discussed about how producers and content makers put together new IPs and contents in the increasingly complex new TV market. The executives shared their new business models and strategies for creating new and fresh content in the US and for the international marketplace with global appeal.