26 OCT 2021

Xandr Connect analyzed the future of the advertising industry

The Xandr team is organizing its third annual (and second virtual) Xandr Connect event, featuring four sessions which cover different themes about the solutions and partnerships that will power the future of the advertising industry.

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The Xandr team is organizing its third annual (and second virtual) Xandr Connect event, featuring four sessions which cover different themes about the solutions and partnerships that will power the future of the advertising industry.

During the first of the panels, entitled “Xandr Connect: Powering the Future of Advertising,” Mike Welch, EVP and GM of Xandr, sat down with Donna Sharp, Managing Director at MediaLink, to discuss the state of the nation in advertising and technology. The discussion looked at lessons learned from the global pandemic, how the industry is recovering, and the opportunities for buyers and sellers that have been accelerated as a result.

On the second panel, celebrated on Tuesday and entitled “More Than a DSP: The Future of Programmatic Buying,” Xandr product leaders and industry experts unpacked the new era of programmatic buying. According to the company, as the programmatic industry is going through a revolution, changes to the identity landscape are causing seismic shifts in the ways marketers can find and reach their desired audience, which has caused buyers to evaluate the future of programmatic buying and what this may look like.

“At Xandr, we believe buyers require an open and adaptable platform. They need the ability to manage their supply chains and achieve premium inventory access. They need to reach audiences across all formats, have a flexible approach to identity, and capabilities to measure results that are right for them, whether these are performance based or business outcomes,”  the company said.

The event will continue tomorrow with the panel “Beyond Technology: The Future of Sell-side Advertising,” and will conclude on Thursday with the session “Beyond Identity: Navigating the Next Frontier of Digital Advertising”. To find out more about the event, click here.

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