21 NOV 2023

Bavaria Media International and Picture Tree International, a very fruitful collaboration

Both companies have joined forces to offer a wide content library, including TV series and movies from Bavaria and theatrical feature films from Picture Tree. Yuanyuan Rothbauer, Co-MD & Head of Sales at PTI and Helge Köhnen, Head of Content Sales at Bavaria Media, bring more details about this win-to-win agreement.


Helge Köhnen and Yuanyuan Rothbauer


German companies Bavaria Media and Picture Tree International (PTI) have sealed a collaboration agreement that allows both companies to broaden its content libraries, offering TV series and movies from Bavaria and theatrical films from PTI. "We've started with around a dozen of programs and are working on expanding the sales cooperation," commented Helge Köhnen, Head of Content Sales at Bavaria Media. "It's also an exchange of professional insights that one or another may be profiting of, because we expand the market exposure of our respective program offer and complement our industry network with both parties having their expertise in TV formats and theatrical features respectively”, he added.

PTI is representing Bavaria programming outside of Europe, and Bavaria is promoting PTI feature films to European broadcasters and platforms after their theatrical life. Yuanyuan Rothbauer, Co-MD & Head of Sales at Picture Tree International commented: "Next to the improved revenues potential, there are further synergy effects like the increased and more cost-effective exposure at Film and TV Markets. For example we attended MIPCOM as part of the Bavaria presence and Bavaria can become part of our presence at the European Film Market in Berlin.”

Currently, Bavaria Media has got around 30,000 hours of program in its library, ranging from German classics to brand-new German and international TV Series and Movies, while Picture Tree International is growing its feature film library with around 15 new theatrical projects each year.

Following the first joint appearance at MIPCOM, Picture Tree has included Bavaria Media portfolio at its market presence at the American Film Market and will also be present at the upcoming markets in Ventana Sur (Argentina) as well as the Asia TV Forum (ATF) in Singapore. Yuanyuan Rothbauer indicated, “We believe our portfolios complement each other, while improving the visibility of our portfolios and our company brands in a fast changing and increasingly fragmented market environment.”