Dilek Doyran
In today's kids and family content and entertainment market, attention is hard to earn and even harder to keep. But two brands continue to do just that—day in, day out, around the world: "CoComelon" and "Blippi." These aren't just familiar faces to preschoolers; they're engines of loyalty, learning, and serious watch time. For broadcasters and pay TV platforms looking to stay relevant with families, they're essential.
Moonbug launched the "CoComelon Can Help" campaign to spotlight what fans already know: "CoComelon" isn't just entertainment; it's a tool for parents navigating the chaos of everyday life. Whether it's getting toddlers to brush their teeth, eat veggies, or wind down for bed, CoComelon supports the real rhythms of family life. "That connection is why 'Cocomelon's' viewing numbers are massive. 'CoComelon' was the most-viewed series on Netflix in 2023 and 2024, not just among kids' content but across all genres, according to Netflix's engagement data. On YouTube, the show continues to average 4 billion monthly views across more than 80 countries. Looking ahead, 'CoComelon's' first-ever feature film, backed by Dreamworks, will land in theaters in 2027, in an exciting new chapter for an already dominant brand," stated Dilek Doyran, Moonbug's Head of Channel Partnership, EMEA.
Moreover, the company's 24/7 channels are expanding globally. "Co-viewing, content safety, global appeal—platforms want it all. That's why we built Moonbug's 24/7 linear channels, which are already available in nearly 100 countries and are growing rapidly across the APAC, Latam, and EMEA regions. Even in saturated European markets like the Nordics and the Netherlands, families are tuning in. These channels are designed to fit naturally into daily life, with programming built around routine, not just entertainment," Doyran added.
For 24/7 channels, Moonbug offers two big brands: Moonbug Channel, in a trusted, everyday destination packed with learning-led favorites like "CoComelon," "Little Angel," "Arpo," and more. The second one is the Blippi & Friends Channel, which was launched for Blippi's 10th anniversary last year. "This channel brings his entire universe: Blippi Visits, Meekah, Blippi Wonders, and more—into a single place, alongside kid hits like 'Oddbods' and 'Supa Strikas,'" Doyran said.
GLOBAL GROWTH
"Blippi" content generates an average of 2 billion views per month on YouTube alone. Families trust him to make curiosity fun, whether it's a visit to a dinosaur museum, a tour of a recycling plant, or simply making a sandwich. Every day, Moonbug's channels help parents find reliable, enriching content that their kids genuinely love, and they drive consistent, sticky viewership among audiences.
"In a crowded space, 'CoComelon' and 'Blippi' don't just perform, they deliver. On a global scale, fresh formats, built-in fandom, and always-on engagement across linear channels, SVOD, and AVOD —whether you're building a family hub or refreshing your kids' slate —these brands are more than safe bets; they're must-haves. Now's the time to get in, grow with us, and bring families something they want to watch again and again," Doyran explained.