Herman Campbell
Herman Campbell is the creator, president, and CTO of Aurbit. With extensive experience in advertising and marketing intelligence and a deep understanding of how technology drives this industry, he recognized a significant gap in interaction with linear TV and radio. While digital platforms have embraced interactivity, traditional media lacked the seamless engagement that audiences now expect. Aurbit is transforming the global content industry by enabling audiences to engage with content and products effortlessly. Its seamless product placement and interaction integration unlocks new revenue streams for content owners without disrupting the viewer experience. Señal News spoke with Campbell to understand the platform's potential for the content industry.
How would you describe Aurbit's advantages to the global content industry?
"Aurbit's advantages to the global content industry lie in its ability to merge entertainment, advertising, and e-commerce seamlessly. By leveraging audio recognition and location-based technology within a user-friendly app, Aurbit enables audiences to discover products, people, places, and music featured in ads, movies, TV shows, and other production content. That unlocks new revenue streams for content owners and advertisers alike without disrupting the viewer experience. Its scalable model allows creators, distributors, and broadcasters to monetize their content in real-time while enhancing audience engagement. Aurbit redefines how global content and advertising are experienced, bridging entertainment, advertising, and commerce in a natural and integrated way."
What are the new and main features that Aurbit brings to finance and content development?
"Aurbit brings several groundbreaking features that empower content creators and distributors to generate new revenue. Its direct-to-purchase functionality makes it possible for content owners to earn revenue every time a viewer taps on a product within the content. The platform's CPC model ensures measurable, transparent returns, providing content owners with clear insights into engagement and revenue. Additionally, Aurbit's marketplace for seamless product placements connects brands with highly engaged audiences, offering new avenues for financing content and expanding development opportunities."
How does the platform work, and how can producers, distributors, broadcasters, and platforms be involved?
"Aurbit integrates audio recognition and location-based technology into an app that allows viewers to interact with products, people, places, and music featured in content. The platform provides direct-to-purchase options or additional information when a viewer taps on an item. It also dynamically adjusts to show different product purchase points based on the viewer's location, ensuring relevance and convenience. A built-in content management system (CMS) allows content owners to make immediate changes or updates, ensuring that interactions remain current and accurate. Producers can integrate Aurbit during content creation to monetize specific elements within scenes. Distributors can enhance their offerings by adding interactive capabilities to the content they manage. Broadcasters can use the platform to provide interactive ad experiences and location-based purchase options tailored to their audience. Platforms can partner with Aurbit to deliver a seamless, immersive way for viewers to explore and engage with content while allowing for easy updates through the CMS."
How does Aurbit improve audiences' experience with brands and content?
"Aurbit transforms the viewer experience by enabling direct interaction with content, turning passive viewing into an active, personalized experience. Viewers can discover and purchase products that appear on screen, creating a deeper connection with the content and brands. This interactive approach enhances engagement, fostering a stronger brand and audience bond. For brands, Aurbit provides a dynamic opportunity to showcase their products in a context where viewers are already engaged, capturing their attention at the moment of interest."
What is the company's business strategy for 2025 to grow within the content industry?
"Aurbit's 2025 strategy focuses on scaling its marketplace by onboarding as many production companies and brands as possible to create a dynamic ecosystem where they can interact directly. This collaboration enables seamless product integration within content and maximizes revenue potential for all stakeholders. To support this, Aurbit encourages broadcasters to leverage the platform for their ads, allowing brands to connect with audiences more effectively. The company is also independently activating radio and television ads across North America, utilizing data and ad copies provided by its parent company, Adease, to demonstrate the app's functionality and success. Brands participating in this activation will pay a minimum weekly fee to ensure consistent engagement and measurable returns. Aurbit's ultimate vision for 2025 is to make every piece of content, from streaming shows to traditional broadcasts, fully interactive and monetizable, driving growth through collaboration, innovation, and a proven performance-based model."
What territories or regions would be Aurbit's first growth focus?
"Aurbit's initial growth focus will prioritize North America, which is already gaining strong traction with broadcasters, brands, and content owners. The platform independently activates radio and television ads in this region, utilizing data and ad copies from its parent company, Adease, to showcase its effectiveness. A special partnership launching in early 2025 will further highlight Aurbit's capabilities by enabling revenue generation through products on set, filming locations, and direct viewer interactions. Following this, Aurbit plans to expand into Latin America, capitalizing on the region's established media infrastructure and growing demand for interactive content. Additional growth targets include emerging markets in Asia, India, and Europe, where the rise of digital commerce and shoppable content presents significant opportunities. This regional strategy aligns with Aurbit's goal of building a robust marketplace of production companies, brands, and broadcasters, fostering collaboration and driving innovation across the global content industry."