Mip London 2025: Electric Entertainment bets on premium content with a global appeal

Electric Entertainment is attending MIP London's first edition, with the primary objective of discussing the ongoing productions and presenting its new series in development and potential collaborations with its clients. "Since this is the first edition of this market, we're waiting to see what unique opportunities it will offer," stated Sonia Mehandjiyska, Head of International Distribution at Electric Entertainment. "We are always grateful to meet up and see our partners and friends in the business in person and look forward to seeing what this new market will shape up to be." She also mentioned that Electric Entertainment will share some exciting news about its current TV series on the market.

This year, Electric Entertainment started filming the second season of its newest series, "The Librarians: The Next Chapter," and they are also currently working on producing two original series for its channel and app ElectricNOW. "One of the series is Electric's first foray into adult animation, which is called 'Sloane and the Cosmic Schlep,'" said Mehandjiyska. The eight-episode, half-hour animated sci-fi comedy series will be executive produced by Dean Devlin, Marc Roskin, and Rachel-Olschan Wilson (for Electric Entertainment); Derek Frederickson (for Twisted Media); Scott Elias and produced by Anna Elias.

The series follows a restless young woman who leaves her home on Earth to find adventure, romance, new friends, and a job as an interplanetary taxi driver for a slew of unruly aliens. But this puts Sloane and her friends in the crosshairs of N'Corp, the most nefarious monopoly in the galaxy, that will stop at nothing to eliminate all competition in its rideshare enterprise. The series was an Official Selection at many film festivals, including Cannes Shorts, Film Invasion Los Angeles, and the Berlin Shorts Award, among many others.

In addition, the second ElectricNOW original series is "The Poly Couple," which was originally a social media series about a polyamorous couple created by Dana Hobson and Daniel Wolf and inspired by the true events of their real-life daily experiences as a modern polyamorous couple. Working with Electric Entertainment, they are converting the stories into eight half-hour episodes exploring the difficulties and often comic complications of navigating love and relationships. This edgy single-camera half-hour comedy will be available in the first quarter of 2025.

SPANISH EXPANSION
Electric Entertainment also launched ElectricNOW en Español last year, and currently, it's working to expand it into more Spanish-language territories. "With a focus on Latin America, we will continue to offer more and more original Electric Entertainment content and acquired content in Spanish," Mehandjiyska said. "Our strategy and focus have always been to produce high-quality series and films that are appreciated worldwide by a wide audience. We are also continuing to expand the content and the languages offered on our app and channel ElectricNOW," she concluded.