News consumption has fallen 11% since the Covid-19 virus was originally declared a pandemic in March, according to a new study by LoopMe. The outcomes-based video platform surveyed 8,000 people in eight countries, including the U.S., U.K., France, and Italy, in May. “With audience data of the past becoming irrelevant, now, more than ever before, brands are looking to LoopMe to help uncover recent trends in audience behavior to navigate the ‘new normal’ for building trust and authenticity with consumers," said Stephen Upstone, CEO and co-founder of LoopMe.
The report indicates that, in regards to media consumption, 27.1% of consumers have increased their gaming habits, 17% watched more TV shows and 16% viewed more movies. The survey also found that about only 25% of consumers have increased their monthly spending compared to the prior month, compared to 46% who decreased them.
Global consumer spending is up by 5.5% since LoopMe's first survey 57% talked about their plans to socialize with friends and family once the pandemic is over. 20% said their routines won’t change much once the dangers of the pandemic subside, and 11% said they mostly look forward to eating out.
According to the video platform’s study, there has been a significant decrease in the number of consumers globally who won’t change their lifestyle when things return to normal. Since the earlier survey, respondents are 11% more optimistic, but only one in three said they were optimistic. “With consumer behaviors shifting rapidly and differing per region, it’s imperative for marketers to gain real-time reads on their target audiences when planning and executing marketing campaigns,” Upstone said.
With audience data of the past becoming irrelevant, now, more than ever before, brands are looking to LoopMe to help uncover recent trends in audience behavior to navigate the ‘new normal’ for building trust and authenticity with consumers.” Stephen Upstone CEO and co-founder, LoopMe
