ProgramBuyer is a non-transactional portal which gives global buyers of TV content the convenience of being able to search and screen across multiple distributors catalogs on a single site. “However when they find content that they are interested in they go directly back to the distributors to do the deal,” explained Roz Parker, Founding Partner of ProgramBuyer to Señal News.
ProgramBuyer.com carries 130 distributors with their content listed on the site. “There are 75.000 hours and it covers all genres, from factual, factual entertainment, entertainment film, dramas, sports, short content and kids content,” asserted.
For distributors, ProgramBuyer is an additional route to reach more of the many content buyers in the marketplace. “Every distributor has their content listed on the site, has their own branded distributor page and we are also able to attach a digital or PDF version of their new release catalog,” added The Founding Partner of ProgramBuyer.
In line with some many markets have been canceled, “ProgramBuyer has just a new feature which is a dedicated page where our existing and new distributors can come onto the site and they can list their brand new 2020 release programs,” affirmed Parker.
For buyers and sellers that want to participate in ProgramBuyers, it’s very simple to register. “Both buyers and sellers can visit the homepage Programbuyer.com, and they can go through a very simple registration process but for distributors that want to put their catalogs, the uploading process can not be easy,” said the executive.
Roz Parker wanted to make it clear that ProgramBuyer isn’t trying to replace anybody existing relationship or anybody existing website. “Everybody is doing business but we are creating a really important global resource for the industry,” opined.
According to Parker, it’s definitely an unprecedented and uncertain time for many industries including the television industry. “What ProgramBuyer is doing is aggregating into digital space the catalogs of all the distributors that would have been attending the markets and allowing buyers to be able to find new sources of content,” explained.
By Romina Rodríguez