NEARLY HALF OF US BROADBAND HOUSEHOLDS ARE SUBSCRIBED TO AMAZON PRIME VIDEO

OTT video service research from Parks Associates indicates that 47% of US broadband households subscribe to Amazon Prime Video, second only to Netflix among subscription-based OTT video services in the US. “The surge in online shopping during the COVID-19 crisis has greatly benefitted Amazon Prime Video, which utilizes Amazon Prime as its main access point,” said Steve Nason, Research Director, Parks Associates.

 The international research firm is set to host the third annual "Future of Video: OTT, Pay TV, and Digital Media," a virtual conference on  14-16 December, featuring the session “Age of Video Aggregation,” with a visionary presentation from Amazon and a conversation among executives from Cinedigm, Kaltura, Reelgood, and TiVo. 

At "Future of Video," the firm analyzes the benefits and risks of these different strategies, plus the potential of new entrants to disrupt the dominance of the Big 3 in OTT.  With insights from leading players, the presentation covers in-depth consumer and industry research relating to OTT services, the value of content, as well as the strategies and technology required for a successful video service. “Prime Video leads with its stable of originals plus a massive library of licensed titles, while others such as Disney+ and HBO Max have taken a broad-based aggregator approach by integrating content from its different properties into one unified offering," Nason said. "However, the slow migration of HBO subscribers to HBO Max underscores the importance of distribution strategies in addition to vast content libraries, which WarnerMedia hopes to remedy through its deal with Amazon.”

The event sponsors include Salesforce, Comcast Technology Solutions, ContentWise, Verizon Media, You.i TV, Amdocs Media, Penthera, and Verimatrix. The virtual session, “Age of Video Aggregation,” on 15th December features visionary speaker Sandeep Gupta, Vice President of Amazon Fire TV, Amazon, followed by an interactive discussion addressing the benefits and challenges of OTT aggregation for services and analyzing the varied approaches among different aggregator types on becoming a unified platform for online video content. The Featured executive speakers for the interactive panel include: Gideon Gilboa, EVP Product, Marketing, and Solutions, Kaltura Erick Opeka, President, Digital Networks, Cinedigm, David Sanderson, CEO, Reelgood, Chris Thun, VP of Product, TiVo.