Global SVOD subscriptions will increase by 475 million between 2021 and 2027 to reach 1.68 billion, according to new data from Digital TV Research, which also notes that six US-based platforms will account for 47% of the world’s total in 2027.
Netflix will remain the revenue winner, with US$30 billion expected by 2027 – similar to Disney+, HBO Max and Paramount+ combined. According to the “SVOD Forecasts Update” report, global subscription video on-demand revenues will reach US$132 billion by 2027.
“Our forecasts in June had Disney+ (274 million subscribers) overtaking Netflix (253 million subs) by 2027. These forecasts assumed that Disney+ Hotstar would retain the India Premier League cricket rights. It did not, hence the 67 million lower forecast for Disney+,” explained Simon Murray, Principal Analyst at Digital TV Research.
“SVOD revenues for Disney+ will reach US$15 billion by 2027. Despite lowering our forecasts by 67 million subscribers, SVOD revenues for Disney+ will be the same in 2027 as our previous forecast. SVOD ARPUs and revenues will increase in key markets after the platform introduces the hybrid AVOD-SVOD tier and the more expensive SVOD-only tier,” Murray continued.