SVOD subscriptions for 138 countries will increase by 591 million between 2020 and 2026 to reach 1.495 million – or up by 65%, according to a new report from Digital TV Research. The total will surpass 1 billion this year, and follows a peak year for SVOD sign ups in 2020, when 201 million new accounts were activated.
The report also notes that SVOD subscription growth will outpace the number of SVOD subscriptions, meaning that the average SVOD subscriber will pay for 2.14 services by 2026. This is up from 1.74 per subscriber in 2020.
“There will be 700 million SVOD subscribers by 2026, up by 35% from 518 million at end-2020. The 2026 total represents 39% of TV households, increasing from 30% in 2020,” commented Simon Murray, Principal Analyst at Digital TV Research.
The study also notes that the United States will overtake China as the subscription leader in 2021. China and the United States will together account for 48% of the global total by 2026, down from 59% in 2020. This indicates that other countries are growing faster. For example, SVOD subscriptions in India will nearly triple between 2020 and 2026 to 155 million – representing 10% of the world’s total.