16 APR 2021

“THE CROWN” SURGES IN AUDIENCE DEMAND FOLLOWING PRINCE PHILIP'S DEATH

In the days immediately following his death, “The Crown” saw double digit percentage increases in demand worldwide, and in the show’s two most popular markets - the United Kingdom and the United States.

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While debate rages about the accuracy of Prince Philip’s portrayal in Netflix’s smash hit “The Crown,” Parrot Analytics has no doubt about how his recent death has impacted global audience demand for the series. In the days immediately following his death, “The Crown” saw double digit percentage increases in demand worldwide, and in the show’s two most popular markets - the United Kingdom and the United States.

From April 8 (the day before Prince Philip’s death) to April 10, Parrot Analytics tracked the following increases in audience demand for “The Crown”: US demand increased by 47.1%, peaking at 28.1x more in-demand than the average series in the US on April 10; UK demand increased by 28.8%, peaking at 30.4x more in-demand than the average series in the UK on April 10; and worldwide demand increased by 30.1%, peaking at 51.4x more in-demand than the average series globally on April 10.

By April 10, “The Crown” rose up the demand ranks, becoming the 30th most in-demand series in the US across all platforms, up from 96th most on April 8; the 5th most in-demand series in the UK across all platforms, up from 12th most on April 8; and the 8th most in-demand series worldwide across all platforms, up from 25th most on April 8.

While the Prince Philip bump has been a boon for “The Crown,” Parrot Analytics has tracked even higher global and UK demand for the show following two other recent news events: the show’s multiple wins at The Golden Globes on February 28, and increases following Prince Harry and Meghan Markle’s bombshell interview with Oprah Winfrey on March 7.

"Even though the Royal Family routinely distances itself from “The Crown,” real world events regarding the series’ subject matter are continuing to prop up audience interest for the show worldwide,"  Parrot Analytics assured.