In its latest study about SVOD demand in the United States, Parrot Analytics revealed which were the most outstanding series in the country during July. The company contextualized each title within the market by stating the show's performance as different from the average demand for a series in the market. A difference of 1x represents the market average and 10x means a series is ten times more in demand than the average TV show in this market.
According to Parrot Analytics, it is no surprise that “Stranger Things” topped the ranking of most in-demand digital original series in the United States this month. The second part of its fourth season was released on Netflix on July 1 and built on the already enormous demand for the show after the first part of the fourth season was released in May. For the month of July, “Stranger Things” had 210.8 times the demand of the average show putting it far ahead of any competition.
Meanwhile, Prime Video's “The Boys” ranked as the second most in-demnad streaming original of the month with 53.2 times the average series demand. Even though 53x is a phenomenal level of demand, the show still trailed “Stranger Things” by a wide margin. “The Boys'” third season began releasing episodes June 3 and concluded with its season finale on July 8.
At the same time, Hulu found success with two of its series this month. “Only Murders in the Building” had 32.2 times the average series demand. Its second season premiered on June 28 and demand has been growing over the eight weeks it has been releasing episodes. “The Orville,” which was a new Hulu original, having formerly been broadcast on Fox for its first two seasons, so far has outperformed its previous seasons on the linear station, indicating the streaming platform is a good match for this show.