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According to Horowitz Research, 60% of U.S. viewers now stream live content weekly, with 21% relying on FAST platforms like Pluto TV and Tubi; usage among Black and Latinx audiences reaches 47% and 46% respectively, outpacing White viewers at 30%.

According to The Gauge, which tracks monthly TV and streaming usage in the U.S., Tubi has reached an all-time high of 2.2% of total TV viewing minutes in May 2025.

Fox One will consolidate content from Fox Entertainment, Fox Sports, Fox News Media, and Tubi, aiming to deliver a broad array of live and on-demand programming. Fox One will not replace Tubi, the two platforms will operate in parallel, with Fox One catering to subscribers seeking premium content and live programming, and Tubi continuing to serve users looking for free on-demand entertainment.

The platform adds hits like "Precious Pearl" and "Empire" to its catalog, strengthening its offering for fans of Latin drama.

Tubi's last report shows that 80% of viewers say they’d rather watch a TV show or movie than scroll on social media, and 59% turn to streaming when they need a mental break. On average, Americans now spend $129 per month on a combination of streaming and paid TV services, a 7.5% increase from the previous year.