Search results for ad-spend

Fourth-quarter 2020 and first-quarter 2021 spending levels were above their seasonal, pre-pandemic levels, according to a new Nielsen report.

Spend on advertising rose 23.6% to a total of US$157.6 billion in the second quarter of 2021 – a new high for a Q2 period and the strongest rise in over a decade, according to a new WARC Data report.

social media accounted for $7.2 billion worth of U.S. ad spending, or more than a fifth, 20.9%, of all ad spending in the U.S. during the second quarter of this year.

The four sessions that made up the event's third day featured speakers from Tubi, Telemundo, Univison, Quibi, among others, who spoke about AVOD growth, monetization and distribution tactics, and the importance of news.

Although mobile video ad-spending and viewer numbers are surging, most streaming still happens through TV sets, according to a recent study from eMarketer.