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The exec will be Head of Italy & International Head of Toys for Kids & Family Division. He has occupied several positions with incremental responsibility in the Marketing & Sales department at Giochi Preziosi Group. Ferrara’s position is a newly created one.

The Founder and CEO of StoryZoo describes the launch of the "StoryZoo & Friends" FAST channel, a project featuring more than 20 successful curated brands, including Monster Entertainment, DeaPlaneta Entertainment, and Millimages.

DeAPlaneta Entertainment will manage the series’ media, theatrical and L&M rights in Iberia, Italy and CEE. The company will also manage L&M rights in France and Germany and some publishing rights in Greece, Turkey and some LATAM territories.

They will be available on Italian on-demand TV platform TimVision. The eight episodes will be translated into Italian Sign Language (LIS) for deaf and cognitively impaired children, and with an audio-description version for blind and visually impaired children.

He is the new head of franchise & marketing of kids and family division. The executive has worked for several years in creating the Barça Licensing & Merchandising division of the Football Club Barcelona, successfully establishing the Barça brand within the licensing world.