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Hollywood rethinks franchise strategy to combat audience fatigue and reignite growth 10 JUL 2025

Trends

Hollywood rethinks franchise strategy to combat audience fatigue and reignite growth

With streaming churn at 47% and only 29% of viewers sticking with most franchises, studios face mounting pressure to innovate content pipelines and deepen fan engagement, according to Hub Entertainment Research.
USA: Ad-Supported streaming faces challenges with Gen Z engagement 7 JUL 2025

Trends

USA: Ad-Supported streaming faces challenges with Gen Z engagement

According to eMarketer, nearly 40% of US Gen Z adults avoid ad-supported streaming entirely, posing a significant hurdle for AVOD and FAST platforms amid broader audience growth.
Australia: SBS Chair George Savvides to step down after eight years of leadership 7 JUL 2025

Corporate Moves

Australia: SBS Chair George Savvides to step down after eight years of leadership

Under Savvides’ tenure, SBS doubled its digital engagement, launched NITV as a free-to-air channel, and reached nearly 90% of Australians monthly across platforms, according to the broadcaster.
Brands urged to close representation gap with LGBTQ+ audiences 1 JUL 2025

Markets

Brands urged to close representation gap with LGBTQ+ audiences

With 63% of LGBTQ+ viewers feeling misrepresented and 50% spending over three hours daily on social media, inclusive content and authentic creator partnerships are proving key to engagement and brand growth.
Sunny Side of the Doc 2025 closed a record-breaking edition and expanded global reach 27 JUN 2025

Trade Shows

Sunny Side of the Doc 2025 closed a record-breaking edition and expanded global reach

With 2,100 participants from 60 countries, 1,000+ companies, and first-time buyers from Brazil and India, the 2025 edition saw a surge in international engagement, including new alliances through "Global Doc" and the debut of thematic summits.