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S4C achieved a record-breaking digital engagement 17 JUL 2025

Trends

S4C achieved a record-breaking digital engagement

There has been significant growth in social media viewing, with a 75% rise in engagement across S4C’s main Facebook, Instagram, and TikTok accounts. The broadcaster’s digital news service, "Newyddion S4C," continues to thrive, with a 28% increase this year in the number of page views.
MIPCOM Cannes 2025 to have a major YouTube presence 17 JUL 2025

Trade Shows

MIPCOM Cannes 2025 to have a major YouTube presence

This marks a strategic move by the platform as it expands its engagement with the global television industry.
Hollywood rethinks franchise strategy to combat audience fatigue and reignite growth 10 JUL 2025

Trends

Hollywood rethinks franchise strategy to combat audience fatigue and reignite growth

With streaming churn at 47% and only 29% of viewers sticking with most franchises, studios face mounting pressure to innovate content pipelines and deepen fan engagement, according to Hub Entertainment Research.
USA: Ad-Supported streaming faces challenges with Gen Z engagement 7 JUL 2025

Trends

USA: Ad-Supported streaming faces challenges with Gen Z engagement

According to eMarketer, nearly 40% of US Gen Z adults avoid ad-supported streaming entirely, posing a significant hurdle for AVOD and FAST platforms amid broader audience growth.
Australia: SBS Chair George Savvides to step down after eight years of leadership 7 JUL 2025

Corporate Moves

Australia: SBS Chair George Savvides to step down after eight years of leadership

Under Savvides’ tenure, SBS doubled its digital engagement, launched NITV as a free-to-air channel, and reached nearly 90% of Australians monthly across platforms, according to the broadcaster.