Mipcom Cannes announced that YouTube will have its inaugural major presence at the upcoming 41st edition of the world’s largest market for television and streaming content, taking place from 13 to 16 October 2025. This marks a strategic move by the platform as it expands its engagement with the global television industry.
2025 not only marks YouTube’s 20th anniversary but also its first significant appearance at the international television market. Its activations at Mipcom Cannes will include the YouTube Space, a branded hospitality area located in the Palais des Festivals; a Headliner Keynote in the Grand Auditorium delivered by Pedro Pina, VP YouTube EMEA; and a series of daily workshops and hosted events that will take place throughout both Mipcom Cannes and MipJunior (11–12 October), all in celebration of the platform’s two decades of innovation.
This year, the Creator Economy will serve as the central theme at Mipcom Cannes, and YouTube’s presence will coincide with a number of new initiatives designed to foster dialogue and dealmaking between digital creators, TV producers, platforms, distributors and brands.
Among these initiatives is the first-ever international edition of BrandStorytelling — the market-leading summit for brand-funded programming in the U.S., held successfully for the past decade at the Sundance Film Festival. Taking place on Monday 13 and Tuesday 14 October, the Mipcom Cannes edition will gather brands, digital content creators, and television creatives to explore new opportunities in branded storytelling. Through curated showcases and case studies, participants will examine the creative process from initial concept to final execution.
Another key development is the transformation of the MIP CREATIVE HUB — previously known as the Producers Hub — into the main meeting point for creators and creatives on Croisette Beach. The space will be enhanced as a destination for co-productions by integrating creators, digital studios and brands more deeply into financing, creative, and production discussions. It will feature expanded meeting areas and a tailored programme aimed at driving collaboration and new business opportunities.
In addition, the MIP INNOVATION LAB — a theatre, networking, and demo space that launched last year in the Palais des Festivals — will return in expanded form. This year’s edition will include returning summits focused on AI, FAST, streaming, and Connected TV, along with a new workshop series presented by YouTube. These workshops will cover topics such as audience development, monetisation, and content formats, offering participants valuable insights into the rapidly evolving digital landscape.
Lucy Smith, Director of Mipcom Cannes and MipJunior, highlighted the importance of this moment: “2025 is undoubtedly the year of the ‘global creator economy’ and we are proud to welcome YouTube during its 20th anniversary as they increasingly reinforce partnerships across the international television industry. It’s where the industry is, and as the largest global television and streaming content market, Mipcom Cannes is uniquely positioned to create the global platform each October in Cannes which brings together content creators, digital studios, platforms and brands with the biggest names in television and streaming entertainment from around the world," expressed.
Meanwhile, Pedro Pina, VP YouTube EMEA, added: “This Mipcom Cannes partnership marks a significant milestone as we celebrate our 20th anniversary. It's a strategic move to bolster our international TV collaborations and demonstrate YouTube's role in supporting media companies amidst evolving content consumption," expressed.
Mipcom Cannes continues to be the world’s largest and most influential market for television and streaming content. In 2024, it attracted more than 10,500 delegates from over 100 countries, offering a week-long programme that helps shape the global TV agenda.
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