Kantar's "Worldpanel’s Q4 2024 Entertainment on Demand" data on the British streaming market reveals a significant shift towards ad-supported streaming options, with a surge in Prime subscriptions driven by seasonal shopping.
Hughes will be responsible for the sales strategy of unscripted and scripted formats. She will lead the Global Format Sales team and report to Jacob de Boer, EVP of Global Entertainment.
Melissa Wohl is being promoted to EVP, Global Distribution Partnerships and Sales and Daniel Gagliardi is being promoted to EVP, Global Streaming Distribution and Strategy.