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Sphere Abacus secures major licensing deals in the CEE region 19 JUN 2025

Distribution

Sphere Abacus secures major licensing deals in the CEE region

TVP Poland, TV2 Media Group, CANAL+, and Viasat World acquire over a dozen factual and scripted titles including "Implosion: The Titanic Sub Disaster," "Maxine," and "The Boy That Never Was", as Sphere Abacus expands its presence across the Baltics, Central and Eastern Europe, and Scandinavia.
All3Media appointed Micah Hewson AS VP of Sales for Australia & New Zealand 17 JUN 2025

Corporate Moves

All3Media appointed Micah Hewson AS VP of Sales for Australia & New Zealand

Previously Head of Commercial Development at ITV Studios Australia, Micah Hewson will work with Sabrina Duguet, EVP Asia-Pacific, and Julie Dowding, SVP Australia & New Zealand, to maximize sales and commercial opportunities across the region.
UK's ITV launched new Ad Tech Suite to boost campaign performance 16 JUN 2025

Programmers

UK's ITV launched new Ad Tech Suite to boost campaign performance

Unveiled to 500+ advertisers at ITV Showcase, the three tools—Lead Gen Ads, YouTube Affinities, and Outcomes Planner—leverage ITVX interactivity, Google audience data, and 750 outcomes studies to maximize ROI, targeting, and lead capture.
HBO Max advances global expansion with July launch across 12 new countries 10 JUN 2025

Deals

HBO Max advances global expansion with July launch across 12 new countries

HBO Max expands to 12 new countries in July, including Iceland, Georgia, and Malta. Warner Bros. Discovery ended the first quarter of 2025 with 122.3 million streaming subscribers, reflecting an increase of 5.3 million from the previous quarter.
Warner Bros. Discovery to separate into two media companies 9 JUN 2025

Corporate Moves

Warner Bros. Discovery to separate into two media companies

The company will separate its business units into Streaming & Studios (Warner Bros. Television, Warner Bros. Motion Picture Group, DC Studios, HBO, and HBO Max) and Global Networks (CNN, TNT Sports in the U.S., and Discovery, top free-to-air channels across Europe, Discovery+, and Bleacher Report).