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The title is the brand-new primetime entertainment format where every prize won in the studio will also be won by someone playing at home.

Universal Studio Group head Pearlena Igbokwe will now oversee NBC Entertainment, while Frances Berwick takes on the role of NBCU Entertainment chairman.

Formerly called Sprout, the network launched in 2005 as a preschool-focused joint venture between PBS KIDS, Comcast, and Sesame Workshop.

Donna Langley has been promoted to chair of NBCU Entertainment and Studios, granting her expanded authority over production approvals and content spending.

In a letter addressed to the CEOs of Warner Bros. Discovery, Disney, Paramount Global, NBCUniversal, Sony, Netflix, and Amazon MGM Studios, the guild called studios to “come off the sidelines.”