The studio-based series scored a whopping 28.4% share in the target commercial demographic (10-54), on Nelonen channel and a superb 24.4% with all viewers (4+).
Banijay Finland will produce “SAS: Who Dares Wins” for Nelonen’s SVOD platform Ruutu. Set to air this year, the show will feature a line-up of celebrities who will be put through an extraordinary series of physical and psychological tests.
Nelonen has commissioned the first international adaptation, ordering a prime-time series to be produced locally by Endemol Shine Finland. The Israeli format was originally created by Endemol Shine Israel.
The company has unveiled a set of deals for the series, including an acquisition made by Canela.TV, Ruutu, and Nelonen, as well as renewed partnerships with Sky Kids and TF1 France.