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In 2022, the Duffers launched their production company, Upside Down Pictures, for film and television projects as part of a new overall deal with Netflix.

Subscription video-on-demand viewing in Europe rose 5% year-on-year in the first half of 2025, with locally produced original content emerging as the key driver of audience engagement and platform retention.

Netflix pioneered the binge-viewing model, but other major streamers are taking a more balanced approach between these full-season drops and more gradual release styles.

Industry leaders from Banijay UK, Rockabill Media, Telefónica, Netflix, and Universal join Spanish creative and cultural figures to judge top Fiction and Non-Fiction entries, with new “City of Cádiz” award strengthening local ties

Netflix averaged 8.3 million monthly users in Q1 2025, followed by Amazon Prime Video with 7.3 million, Disney+ with 3.7 million, Dazn with 2.2 million, and Now (Sky) with 1.4 million (-5.8%).