Banijay Asia announced its foray into Live Entertainment & Special Events, with a pre-match entertainment ceremony at the historic India-Pakistan cricket match.
Under the newly created role, the executive will be responsible for overseeing sales of finished content and format rights across India, Bangladesh, Pakistan, Nepal and Sri Lanka.
The film marks the first foreign film ever shot in the mountainous region of Azad Kashmir, a sensitive, misunderstood, historically rich and rarely visited region of Pakistan.