A report by Antenna revealed the industry is now moving from its rapid expansion phase to a more mature stage marked by stable growth, strategic pricing adjustments, and an increased focus on profitability.
The bundle, offering access to Netflix, Peacock, Apple TV+, will be available at $15 per month as an add-on to Comcast Xfinity TV or broadband, and at $30 per month to combine the bundled apps with NOW TV, a separate package.
Comcast CEO Brian Roberts introduced the StreamSaver bundle at the MoffettNathanson Media, Internet & Communications Conference, emphasizing its competitive pricing.
Paramount Global's subscription revenue grew 43% to $1.34 billion from $936 million the previous year, driven by subscriber growth and pricing increases for Paramount+.
Paramount Global confirmed that its flagship streaming service Paramount+ will combine with its Showtime app in the United States on June 27. The merger will come with an increase in pricing.