Marking its 10th anniversary, the campaign will showcase Russian films free of charge in China, India, Brazil, UAE, Mexico, Argentina, and 31 other countries, reflecting growing international interest in Russian cinema.
The Star TV hit from OGM Pictures debuts in Russia in real time with its Turkish release, bringing Kerem Bürsin–led suspense and emotional storytelling to IVI’s 100M+ audience across Russia and the CIS.
Among the most popular genres, content buyers from China and other Asian countries have named action, war dramas, thrillers, science fiction, documentaries, and animation.
Among the stand-out features are family fairy tales "Pinocchio" and "Сhebi 2"; a historical drama "The Race of Motors" and the fantasy action film "The Ultimate Planet".
The adventure action movie starring Yuri Kolokolnikov is a free adaptation of the famous story of Nikolai Leskov about a Russian craftsman who shod a miniature flea.