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The streaming app brings Chinese and Korean micro-dramas to Indian audiences in a never-before-seen format.

Coffey will work with 53 Degrees Global CEO Nick Bullen to oversee the group’s strategy of diversifying its revenue streams to take advantage of business opportunities in online content creation, branded and corporate programming, live event production in the UK and globally, as well as its television content labels.

It will be through a multi-year partnership in Malaysia. The agreement will see upcoming animated kids content projects produced in partnership with leading local studios, Lil Critter Workshop (2D) and Omens Studios (CG), reinforcing Malaysia’s position as a dynamic hub for world-class animation.

Former Sony executive Matt Hanna becomes SVP of Sales, Americas, tasked with overseeing monetization and distribution across U.S., Canada and Latin America.

The deal sees GoQuest Media wield exclusive rights to JioStar’s linear programming catalogue.