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The data comes from the Vaunet´s spring forecast. Radio and TV advertising to see moderate growth. Continued strong growth is anticipated in audio and video streaming.

Last year, the use of audio and audiovisual media in Germany accounted for nearly 90% of the total media time budget of users aged 14+, according to a new study from Vaunet.

The market for pay TV and paid video content continues to grow in Germany, Austria and Switzerland, according to the report “Pay TV and Paid VOD in Germany 2021/2022” published by Vaunet, German Media Association.

Revenues from pay TV and paid VOD in Germany reached a total volume of €4.2 billion in 2020, and a further increase to around €4.5 billion is forecast for 2021, according to data from Vaunet.