The market for pay TV and paid video content continues to grow in Germany, Austria and Switzerland, according to the report “Pay TV and Paid VOD in Germany 2021/2022” published by Vaunet, German Media Association.
In Germany, total revenue from pay television and paid video on-demand in 2021 rose by 13.1% to reach €4.7 billion, and is expected to grow by another 8.8% to €5.1 billion in 2022, passing the €5 billion mark for the first time. Meanwhile, in the GSA region – Germany, Austria and German-speaking Switzerland – pay TV and paid VOD revenue totaled €5.6 billion in 2021 (2020: €4.9 billion), an increase of 13.0%. In 2022, Vaunet forecasts a further rise of 8.5% to €6.1 billion, exceeding €6 billion for the very first time. This positive market development is driven by high demand for pay TV and SVOD services.
In 2021, the number of pay TV subscribers in Germany grew slightly to 8.1 million (in 2020, it was 8 million). Meanwhile, AGF-licensed pay TV services broke new records in terms of reach last year with as many as 22.6 million pay TV viewers in October 2021 and over 21 million viewers on average in the entire fourth quarter. The number of SVOD consumers across Germany was 19.3 million at the end of 2021. Vaunet predicts this figure to ease past the 20 million mark in 2022.
“Audiovisual media are important to people and demonstrated their relevance yet again during the pandemic. Demand is also growing for pay TV and paid video content. Given the high market dynamics as well as investment in this growing market, we expect this trend to continue,” commented Frank Giersberg, Managing Director of Vaunet.
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