Latest news of vaunet
23 MAY 2025
Markets
Germany’s audiovisual advertising market to hit €6.3 billion in 2025, driven by digital growth
TV advertising is projected to rise 1.2% to €3.74 billion, while streaming and VOD will see a 6.9% increase to €1.7 billion. Digital audio leads audio growth at 4.4%, reflecting shifting advertiser priorities.
30 MAY 2024
Forecasts
Germany: advertising in audiovisual media is set to grow again in 2024
The data comes from the Vaunet´s spring forecast. Radio and TV advertising to see moderate growth. Continued strong growth is anticipated in audio and video streaming.
16 FEB 2023
Data
Level of audio and audiovisual media usage rises to nearly 90% in Germany
Last year, the use of audio and audiovisual media in Germany accounted for nearly 90% of the total media time budget of users aged 14+, according to a new study from Vaunet.
20 JUL 2022
Data
Pay TV and OTT content keeps growing in Germany, Austria and Switzerland
The market for pay TV and paid video content continues to grow in Germany, Austria and Switzerland, according to the report “Pay TV and Paid VOD in Germany 2021/2022” published by Vaunet, German Media Association.
28 JUL 2021
Data
GERMANY REGISTERS RECORD PAY TV AND SVOD REVENUES
Revenues from pay TV and paid VOD in Germany reached a total volume of €4.2 billion in 2020, and a further increase to around €4.5 billion is forecast for 2021, according to data from Vaunet.