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Launching July 1, the multi-year deal brings over 200 hours of premium Viaplay content to prima+ in its first year—most as first-run premieres—boosting the platform’s SVOD growth and expanding Viaplay’s reach to 30+ global markets.

Inspired by real events and produced by FLX for TV4, "Golden Boys" spans four episodes set across Europe’s financial capitals. Viaplay will distribute the series across global SVOD markets including the US, UK, and Canada.

Viaplay strengthens its position through targeted content, pricing strategies, and key partnerships. The company prioritizes sustainable growth, operational efficiency, and long-term value creation.

Continued collaboration ensures access to Viaplay’s full content portfolio for Elisa customers across the country.

The companies claim that these operators are enabling illegal IPTV services to access their copyrighted content. The widespread use of illegal TV services poses a major challenge for the Swedish media market. Mediavision's data shows that at the end of 2024, over 700,000 households in Sweden were paying for such services—a new record and a significant increase compared to spring 2024.