Viaplay and TV 2 have entered a new partnership in Norway to increase accessibility to a broad range of football broadcasting rights. Throughout the autumn and winter, several football rights held by both companies will be made available on both Viaplay and TV 2 Play.
The agreement covers matches from LaLiga, Bundesliga, Ligue 1, the FA Cup, Carabao Cup, Toppserien, international fixtures, the UEFA Europa League and the UEFA Conference League. In total, more than 3,000 football matches per year will be made more widely accessible to a broader audience across Norway.
Olav T. Sandnes, CEO of TV 2 views the agreement as an investment in the future: “For us as a Norwegian public broadcaster to remain competitive in the future, collaboration with other broadcasters is essential. We were very pleased with the agreement we reached with Viaplay earlier this year on sharing winter sports and handball rights. This new collaboration on selected football rights is a natural continuation of that,” commented.
Finally, Kenneth Andresen, CEO of Viaplay Group Norway celebrated the deal: “This partnership is primarily about giving audiences easier access to even more football content. By pooling rights across our platforms, we offer our shared viewers access to a wide range of top-tier European football. We already collaborate in several other rights areas, and this agreement further strengthens the total offering for football fans,” noted.
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