Viaplay seals deal with Switzerland’s CH Media

Viaplay Group and Switzerland’s CH Media have agreed a multi-year partnership that secures more than 900 hours of Viaplay Select’s curated premium content for CH Media’s oneplus streaming service. “This 360-degree partnership with Switzerland’s leading media group is a clear example of the value of Viaplay Select," Vanda Rapti, Viaplay Group EVP, Viaplay Select & Content Distribution said.

The deal is the first in Switzerland for Viaplay Select, a branded content concept for partner platforms, and follows earlier tie-ups in the DACH region with Deutsche Telekom’s Magenta TV service in Germany and CANAL+ in Austria. The partnership also includes content for CH Media’s full portfolio of channels and catch-up services. "Our broad range of attractive content, together with deep expertise in curation and procurement, are proven to help innovative streamers such as oneplus differentiate their offerings even further," Rapti said. "We now have Select deals in every DACH market and 22 countries in total, with more to come soon.”

Starting this month, oneplus subscribers can stream series and films through Viaplay Select including all-star Danish crime drama ‘Face to Face’ featuring Ulrich Thomsen, Lars Mikkelsen and Pilou Asbæk, Canneseries winner ‘Partisan’ starring Fares Fares, English- and German-language documentary "Natascha Kampusch – A Lifetime in Prison," Swedish-US crime drama "Cell 8," legendary Nordic Noir show "The Bridge,"  International Emmy-nominated drama "A Royal Secret," Oscar-nominated feature "The Hunt," headlined by Hollywood star Mads Mikkelsen  and many more.

Viaplay Select is a ‘service within a service’ for partner platforms that includes both Viaplay content and selected premieres from third parties. The line-up is made up of Nordic and European series, features and documentaries, including drama, true stories and edgy young adult titles. In addition to Deutsche Telekom in Germany and CANAL+ in Austria, Viaplay Select partnerships have previously been announced with Bell Media’s Crave service in Canada, Pickbox NOW in seven European markets, SBS in Australia, DMD’s CINDIE service in nine Latin American countries and WOWOW in Japan.

The streaming service is available direct-to-consumer in the Nordic and Baltic countries, Poland, the Netherlands, the UK, the US and Canada. “The development of oneplus continues to be very positive," Roger Elsener, CEO of CH Media Entertainment said. "Since its launch more than a year and a half ago, we have already been able to achieve several milestones. We are pleased to reach the next milestone for oneplus with this exclusive partnership with Viaplay, and are happy to be able to provide our community with an even more extensive range of films and series.”