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According to Antenna, partnerships with telcos, retailers, and hardware makers accounted for 19% of U.S. SVOD sign-ups in Q1 2025, up from 12% three years earlier, with Apple TV+ and Paramount+ leading the trend.

The first two seasons of the title, which have garnered widespread acclaim and multiple awards, are currently available for streaming globally on Apple TV+.

After its global debut on Apple TV+, "Ted Lasso" broke records and quickly earned praise and acclaim, with season one becoming the most Emmy-nominated comedy series in its first season and landing rare back-to-back Outstanding Comedy Series Emmys for its first two seasons on air.

Kantar's latest Worldpanel about Entertainment on Demand (EoD) data on the global streaming market, reveals a growing consumer preference for ad-supported streaming, robust momentum for Apple TV+, increasing investment in sports content, and Netflix’s continued strength in delivering engaging entertainment.

Chris Culvenor, Paul Franklin, Wes Dening and David Tibballs executive produce for Eureka Productions (a Fremantle company), alongside Bruce Eskowitz.