Search results for ad-spending

Fourth-quarter 2020 and first-quarter 2021 spending levels were above their seasonal, pre-pandemic levels, according to a new Nielsen report.

social media accounted for $7.2 billion worth of U.S. ad spending, or more than a fifth, 20.9%, of all ad spending in the U.S. during the second quarter of this year.

The four sessions that made up the event's third day featured speakers from Tubi, Telemundo, Univison, Quibi, among others, who spoke about AVOD growth, monetization and distribution tactics, and the importance of news.

Although mobile video ad-spending and viewer numbers are surging, most streaming still happens through TV sets, according to a recent study from eMarketer.