Search results for ad-tier

The U.S. market nearly doubled its ad-supported premium SVOD subscriptions from 53M to 100M in just two years. As of Q1 2025, 65% of these were new users, while Netflix led in internal migration, with 40% of its ad-tier subscribers switching from ad-free plans—compared to just 6% for other platforms.

Netflix’s ad-supported tier now reaches 94 million users across 40 countries, accounting for over 40% of new sign-ups in available markets. The platform also partners with 20+ third-party firms to enhance ad measurement and transparency.

Over the past 12 months, more than two million new subscriptions have been added to the market, representing just over 30% growth. In total, Swedish households now have over nine million streaming subscriptions.

Global streamer expands its multi-tier subscription strategy within Europe with premium tier launch in GSA on March 26 and advertising tier coming in summer.

The investment represents an 11% increase from 2024—while doubling down on new revenue streams like advertising and live events. The platform surpassed 300 million subscribers and saw rapid ad-tier adoption, with 55% of new users choosing the ad-supported option in Q4 2024.