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The new venture aims to develop original content for the Hispanic market. This partnership brings together the acclaimed writer and two global entertainment powerhouses.

Piracy in Saudi Arabia fell from 52% to 43% in late 2024 but remains among the highest in EMEA; account sharing has climbed to 35% despite streaming costs 16% below the regional average, putting pressure on revenue per subscriber across 530+ available services.

With 14 seasons produced since its 2015 debut, "MasterChef México" has become a ratings and digital powerhouse, averaging over 3 million YouTube views per episode, launching major brand partnerships including Vips and Huken, and celebrating its 10th anniversary with a televised special and a grand finale screening in Cinemex and Cinépolis nationwide.

It´s a Ventanarosa Productions project, in association with Endemol Shine North America, EndemolShine Boomdog, and Warner Bros. Discovery.

The brand has experienced remarkable growth in the Thai market after a deal with Boomerang Thailand, and it has successfully launched in the CIS.