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Marketers prioritize CTV, Identity, and Generative AI amid resilient Ad spending in H2 2025 18 JUL 2025

Trends

Marketers prioritize CTV, Identity, and Generative AI amid resilient Ad spending in H2 2025

Mediaocean’s 2025 H2 Market Report finds 58% of marketers plan to increase CTV investment while 72% cite generative AI as the top consumer trend, reflecting a shift toward personalization, measurable outcomes, and scalable AI-driven strategies despite economic caution.
 Nielsen taps Ryan Moore as Chief Business Officer of Gracenote 17 JUL 2025

Corporate Moves

Nielsen taps Ryan Moore as Chief Business Officer of Gracenote

Ryan will oversee Gracenote’s global sales, marketing and customer and partnership experience teams as well as drive alignment with its global product, engineering and content organizations. 
Nordic Public Broadcasters drive record scripted commissions 17 JUL 2025

Markets

Nordic Public Broadcasters drive record scripted commissions

Nordic PSBs commissioned 67 new scripted titles in Q1 2025, up 24% year-on-year, while global scripted output fell 15%.
BBC’s response to global news events drives audience growth 16 JUL 2025

Free TV

BBC’s response to global news events drives audience growth

BBC News grew its global audience to 418 million people on average per week and remains the most trusted international news provider.
USA: Netflix drives streaming growth in June with 8.2% share 15 JUL 2025

Markets

USA: Netflix drives streaming growth in June with 8.2% share

Total streaming usage in the U.S. rises to 38.3% of TV time, while broadcast falls to historic low of 19.2%, marking continued shift in viewing habits. Netflix viewing up 13.5% vs. May, represents 42% of monthly gain for streaming.