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With the partnership, the company strengthens its presence in the region and reinforces its determination to bring its content to new audiences. Recently, the channel broadcasted "All The Flowers", "Pantanal", "Rising Sun", "Second Chance", "Side By Side","'Boogie Oogie", and "The Illusionist". 

As part of the deal, Telia enters a multi-year distribution partnership for TV4 and MTV content. While the company adjusts its 2025 free cash flow outlook to reflect the exclusion of TV & Media, its mid-term financial targets remain unchanged.

The company will also be promoting the event ‘Globo 360: the future has already begun’. With the presence of actress Sophie Charlotte ("Rebirth" and "All The Flowers"), the showcase will celebrate Globo's 100th anniversary.

Research by Hub found that expanded licensing continues to offer viewers a consistent flow of fresh content to enjoy.

The company has closed deals for several telenovelas, such as “Cacao,” “Forever,” “Value of Life,” “Heartless,” “Flowers Over the Inferno,” “Traffic Jam,” and “Allende, The 1000 Days.”