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The format will be distributed internationally by Mediawan Rights and Dreamspark, offering strong potential as a prime-time family entertainment hit.

The deal strengthens CJ ENM’s strategy to expand its global IP footprint in high-growth markets. By leveraging premium K-Drama content, the company targets increased viewership and brand presence in Latin America.

In "SONG vs DANCE," outstanding performers will compete in thrilling head-to-head battles in a video game-inspired format, leaving only one winner and answering the ultimate question: Which is better, song or dance?.

Produced by OGM Pictures and distributed by OGM Universe, the show has captured the attention of Turkish audiences, securing a leading position in the local prime-time slot.

According to Livewire, 74% of families now engage in regular gaming sessions, with the most active playtime occurring between 5 p.m. and 10 p.m., particularly on Saturday evenings.