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This agreement brings "Guardian: The Lonely and Great God", "Lovely Runner", "Hotel Del Luna", and "What’s Wrong with Secretary Kim" to ice, the airline’s inflight entertainment system.

Mediterráneo Mediaset España Group has already closed pre-sales of the series in over 20 territories across Europe and the Americas.

Shoppable CTV is gaining traction as 38% of US ad buyers increase investment in the format, while 45% of CPG marketers see it as retail media’s next frontier. Although 43% of consumers want to shop via TV, only 10% have done so, revealing a gap in adoption. With Amazon, Instacart, and Albertsons expanding shoppable CTV, the market is poised for growth.

According to the study, 50% of Gen Zers speaks another language, and 47% identify as multicultural, and 72% use social media, 66% stream music (66%), and 52% watch TV content every day / almost every day.  

"Snow King: From Olympian To Narco" will tell the story of Olympic snowboarder turned-FBI most wanted fugitive and alleged drug lord.