Millennial and Gen Z parents now subscribe to more SVODs and spend over $100 monthly on TV services, but their willingness to cancel undercuts traditional assumptions about kid-driven bundle loyalty.
Dilek Doyran, Head of Channel Partnership, EMEA, at Moonbug, describes how the company’s brands help clients and parents to find reliable, enriching content that kids genuinely love, and they drive consistent viewership.
According to Bilibili data, they are turning to online platforms for stories that are fun, interactive, and emotionally meaningful, putting animation as the top choice for family entertainment.
Produced by OGM Pictures and airing every Wednesday on Star TV, "Six of Us" tells the story of six orphaned siblings struggling to survive on the unforgiving streets of Istanbul after the brutal loss of their parents.
Entertaining, family-focused and feel-good, the channel’s core content covers everything passionate pet parents need, from expert training tips and dietary advice to information about adopting a dog.