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Shoppable CTV: the next frontier in retail media and consumer engagement 18 MAR 2025

Trends

Shoppable CTV: the next frontier in retail media and consumer engagement

Shoppable CTV is gaining traction as 38% of US ad buyers increase investment in the format, while 45% of CPG marketers see it as retail media’s next frontier. Although 43% of consumers want to shop via TV, only 10% have done so, revealing a gap in adoption. With Amazon, Instacart, and Albertsons expanding shoppable CTV, the market is poised for growth.
23% of Americans spend over $100 monthly on streaming and subscriptions 14 MAR 2025

Markets

23% of Americans spend over $100 monthly on streaming and subscriptions

More than half of subscribers (55%) now get these ‘indirect’ subscriptions via their cell phone providers, while 34% access and pay for them through a retailer. 44% now get a subscription they used to pay for free of charge, thanks to a bundled deal — rising to 55% for 18-24 year-olds.
BBM Licensing to represent Animotion Media's "The Fixies" in the MENA region 21 FEB 2025

Kids & Animation

BBM Licensing to represent Animotion Media's "The Fixies" in the MENA region

The company will focus on "The Fixies" licensing and merchandising, including FMCG, Toys, Apparel, retail loyalty programs, and more.
Brand Licensing Europe: DeAPlaneta Entertainment to forge new alliances 20 SEP 2024

Trade Shows

Brand Licensing Europe: DeAPlaneta Entertainment to forge new alliances

"MILO", "Hero Inside", "Unicorn Academy", "Miraculous" and "Maya" are the DeAPlaneta Entertainment brands that will be present at the London event. From 24 to 26 September, it will bring together retailers, manufacturers and licensees in London to close deals and forge alliances that will make it possible to create new product lines for the most exciting IPs of the moment.
Warner to launch new global division Warner Bros. Discovery Global Experiences 9 SEP 2024

Corporate Moves

Warner to launch new global division Warner Bros. Discovery Global Experiences

The division will cover Experiences, Theme Parks, Studio Tours, Exhibitions, Retail Destinations and more, and will focus on global growth, bringing best-in-class experiences to fans around the world.