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Lithuania’s top brand is looking to expand its reach throughout different strategies, spanning books, a TV series, and an ever-expanding licensing business. . Simona Krasauskienė, CEO of NJ World, brings details of these initiatives.

The CEO of NJ World, underlines the values and the global potential of their flagship brand and analyses Gen Alpha's new consume habits.

The agreement is to secure merchandising rights for the long-running hit children’s series "Simon Super Rabbit" for Germany, Austria, and Switzerland. With Season 5 scheduled for delivery early next year, the long-running preschool animated series will total 260 episodes, seeing "Simon Super Rabbit" fast becoming one of the most popular IPs loved by kids and their parents worldwide. 

The upcoming animated musical feature film featuring the voices of Gerard Butler, Emilia Clarke and Simone Ashley will release on Sky Cinema on 13th December 2024.

Foundation will focus on developing and adapting a multi-title slate from Simon & Schuster’s Little Simon Chapter Books & Graphic Novels as animated and/or live action properties for film and TV.