Search results for spending

LG Ad Solutions unveiled strategies to maximize TV ad spending and emphasized the pivotal role of CTV in 2025.

Emarketer examined the need for streaming services to improve transparency about audience metrics to ensure they do not overpromise or accept more ad spending than they can effectively deliver to the intended target audience.

Donna Langley has been promoted to chair of NBCU Entertainment and Studios, granting her expanded authority over production approvals and content spending.

Data from Mediavision revealed Gen Zers are spending more of their time consuming social media content.

According to new data from ACMA, spending on commissioned programs rose by $6 million, while expenditure on acquired programs saw an $11 million increase.